Senior Performance Marketing Manager

Location: Remote (UK-based, London preferred)
Company: Samsara (NYSE: IOT)
Department: Growth Marketing

About Samsara

Samsara stands at the forefront of innovation with its Connected Operations™ Cloud—a powerful platform that transforms how organizations reliant on physical operations use IoT data. From agriculture to transportation, construction to manufacturing, Samsara is redefining how industries operate—making them safer, more efficient, and increasingly sustainable.

These sectors, often overlooked yet critical, represent a significant portion of the global economy. Samsara’s mission is simple but ambitious: digitize and elevate the backbone of the modern world.

Joining Samsara means stepping into a space where impact is tangible. You’re not just optimizing campaigns—you’re helping businesses move goods, power cities, and ensure workers return home safely.

Job Role

Samsara is seeking a Senior Performance Marketing Manager to take ownership of its EMEA growth engine. This is not a passive role—it demands both strategic thinking and hands-on execution. You’ll lead paid media efforts across multiple channels, crafting campaigns that don’t just perform but scale.

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From Google Ads to LinkedIn, from experimentation to execution, you’ll shape the full funnel—driving measurable growth across diverse markets including the UK, Ireland, and Mainland Europe.

What You’ll Be Responsible For

Designing and executing performance marketing strategies that drive acquisition and expansion across EMEA
Managing campaigns across platforms such as Google Ads, Microsoft Ads (Bing), LinkedIn, Facebook, and emerging channels
Localizing global strategies to suit regional markets—adapting messaging, tone, and targeting for cultural relevance
Owning campaigns end-to-end: from ideation and audience segmentation to optimization and performance reporting
Running continuous A/B tests to refine creatives, targeting strategies, and bidding approaches
Leveraging data insights to improve CPA, maximize ROAS, and uncover new growth opportunities
Analyzing performance metrics and translating them into actionable improvements
Collaborating cross-functionally with Sales, Marketing Ops, Demand Gen, Brand, and regional teams to align on goals
Embedding Samsara’s core values into daily execution while contributing to a high-performance team culture

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What You Bring

5+ years of hands-on experience in Paid Search and/or Paid Social campaigns
Experience managing large-scale budgets across multiple international markets (UKI, DACH, France, Benelux, etc.)
Strong technical proficiency with advertising platforms like Google Ads, Microsoft Ads, LinkedIn, and Facebook
Familiarity with B2B SaaS environments and a solid grasp of the B2B marketing funnel
Experience with MarTech tools such as Salesforce, Marketo, and Google Tag Manager
Ability to manage ad trafficking, tagging, and understand advanced tracking methods including server-side tracking
A data-first mindset—comfortable using both analytics and intuition to guide decisions
Proven ability to build and scale performance channels from the ground up
Strong communication skills and the ability to collaborate across diverse teams
High ownership mentality with the ability to juggle multiple priorities effectively
Bachelor’s degree