adminCompany: Parallels
Job Title: Online Marketing Specialist
Job Type: Regular Full-Time
Location: Canada (Remote)
Requisition ID: 2595
Salary Range: CA$60,000 – CA$80,000 annually
About Parallels
Parallels is a well-established technology company known for helping users work across multiple environments including:
- Windows
- Mac
- Linux
- iOS
- Android
- Cloud platforms
The company describes itself as an award-winning solution with:
- Millions of users
- Decades of innovation
- A strong focus on remote work enablement
- Flexible work culture built around productivity from anywhere
They’re clearly leaning into a modern remote-first identity, summed up by their own message:
“Push the boundaries of tech. In your sweatpants.”
About the Role
The Online Marketing Specialist supports the execution and optimization of in-product marketing campaigns that drive:
- Revenue
- Customer engagement
- Funnel performance
- Digital sales channel growth
You’ll work closely with the In-Product Team eCommerce Manager to help launch and optimize campaigns, monitor performance across the customer journey, and ensure promotions and product messaging are executed accurately and on time.
A particularly interesting part of this role is that it also includes support for the Apple Mac App Store channel, which means you’ll help manage store listings, promotional content, and performance metrics for one of the company’s key digital distribution channels.
This makes the role a great fit for someone who enjoys:
- Digital marketing execution
- eCommerce operations
- Product-led growth support
- App Store merchandising
- Performance reporting
- A/B testing
- Funnel analysis
What You’ll Be Doing
This is a hands-on marketing operations and performance role with strong cross-functional exposure.
Key Responsibilities
You will:
- Support the execution of in-product marketing campaigns
- Ensure promotions, messaging, and updates are implemented accurately and on schedule
- Assist with campaign setup and configuration in internal systems for:
- Product launches
- Promotions
- Marketing initiatives
- Monitor customer funnel performance, including:
- Trial flows
- Upgrade flows
- Upsell flows
- Report on key performance metrics across the funnel
- Assist in analysing:
- Campaign performance
- Funnel performance
- Trends
- Issues
- Optimization opportunities
- Support the implementation and monitoring of:
- A/B tests
- Time-based experiments
- Help improve:
- Customer experience
- Conversion rates
- Prepare performance reports and dashboards to communicate insights
- Assist with management of Apple Mac App Store listings, including:
- Product metadata
- Screenshots
- Promotional messaging
- Store content updates
- Monitor Mac App Store performance metrics, such as:
- Downloads
- Conversion rates
- Rankings
- Other key indicators
- Collaborate with cross-functional teams to align:
- Marketing assets
- Messaging
- Promotions
- Product objectives
- Conduct quality assurance checks on:
- Campaign messaging
- Promotions
- Funnel changes
- Store listings
- Help maintain:
- Campaign calendars
- Project milestones
- Deadlines and deliverables
- Identify ways to improve:
- Processes
- Reporting
- Campaign execution
- Marketing performance
What They’re Looking For
This role is ideal for an early-to-mid-level marketer who already has hands-on experience in digital campaigns and wants to grow deeper into performance, eCommerce, and optimization.
Core Requirements
Candidates should bring:
- 2–4 years of experience in:
- Online marketing
- eCommerce
- Digital marketing roles
- Experience supporting:
- Campaign execution
- Digital promotions
- Marketing operations
- Basic experience with:
- Conversion funnel analysis
- A/B testing
- Campaign performance reporting
- Experience using:
- Google Sheets
- Microsoft Excel
- Including pivot tables
- Familiarity with:
- Google Analytics
- Or similar website/product analytics tools
- Strong:
- Analytical skills
- Problem-solving ability
- Attention to detail
- Ability to manage multiple tasks in a fast-paced environment
- Strong written and verbal communication skills
- A Bachelor’s degree in:
- Marketing
- Business
- Or a related field
OR equivalent work experience
Why This Role Stands Out
There are several reasons this is a particularly attractive opportunity:
Fully Remote Means Fully Remote
Parallels makes it clear that this is a truly remote role:
- No pressure to work in an office
- Flexible hours
- Work-from-anywhere culture
- A company philosophy that values life outside of work
That’s a meaningful advantage for professionals who want flexibility without hidden in-office expectations.
Strong Blend of Execution + Analysis
This role is not just campaign coordination. It combines:
- Marketing execution
- Funnel monitoring
- A/B testing
- Performance reporting
- App Store optimization support
- Cross-functional collaboration
That mix can help build a strong foundation for future roles in:
- Growth Marketing
- Lifecycle Marketing
- Product Marketing Operations
- eCommerce Marketing
- Conversion Rate Optimization (CRO)
Exposure to Product-Led Revenue Channels
Because the role supports in-product marketing and digital sales channels, it offers experience that goes beyond traditional ad campaign support.
Salary & Compensation
The listed salary range is:
- CA$60,000 – CA$80,000 annually
For a remote Canadian role in online marketing with cross-functional and performance responsibilities, this is a competitive range—especially for candidates in the 2–4 year experience bracket.
How to Apply
If you are interested in this role Apply Now
Click Here to APPLY NOW
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