Marketing Data Operations (Marketing Analytics)

Location – Chicago, Illinois (Remote)
Department – Media and Digital Marketing
Employment Type – Part-Time
Minimum Experience – Experienced
Compensation – $30 per hour

The Marketing Data Operations (Marketing Analytics) role functions as the operational guardian of the agency’s marketing intelligence infrastructure. This position assumes full responsibility for ensuring that performance data flowing from multiple partner platforms is collected, verified, structured, and delivered with absolute reliability.

Rather than interpreting marketing performance directly, the role concentrates on the architectural backbone that supports those insights. By maintaining precise data pipelines and enforcing strict governance standards, this position empowers analytics and strategy teams to produce dependable, high-caliber reporting for clients.

The overarching mission is clear: preserve data integrity, operational stability, and infrastructure scalability as marketing datasets travel from external partners into the agency’s reporting ecosystem.

Operational Environment

This role supervises the agency’s marketing data ecosystem, which includes several critical platforms:

Funnel.io – the central aggregation and data warehouse ingestion layer
Google Looker Studio – the reporting and dashboard visualization environment
Advantage – the system responsible for media billing operations

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Collaboration is constant. The role partners closely with media teams, analytics specialists, and finance leadership to maintain alignment between campaign performance metrics, reporting outputs, and billing records.

Across the agency’s portfolio—representing approximately $6–10 million in annual media investment—this position ensures that the marketing data infrastructure remains resilient, secure, and adaptable as new clients, platforms, and integrations emerge.

The role operates within the agency’s EOS-lite organizational structure, emphasizing clear ownership of operational workflows, well-documented procedures, and transparent cross-department responsibilities.

The position reports directly to the Vice President of Digital Marketing and maintains active collaboration with internal teams and external technology partners.

Core Responsibilities

Data Ingestion & Pipeline Management
This function oversees the intake and organization of performance data from diverse partner sources.

Key activities include:

Collecting partner metrics through email transfers, SFTP pipelines, APIs, and automated feeds
Maintaining ingestion workflows within Funnel.io or comparable ETL environments
Standardizing datasets by mapping partner metrics across varied schema structures
Preserving comprehensive data dictionaries and schema documentation

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Data Quality & Governance
Maintaining absolute reliability within the data infrastructure is a fundamental obligation.

Primary tasks include:

Verifying dataset integrity prior to warehouse ingestion
Establishing quality assurance checkpoints and anomaly detection mechanisms
Monitoring pipeline interruptions and resolving ingestion failures
Managing access permissions and enforcing internal data security protocols

Data Warehouse Operations
The role manages structural organization within the agency’s cloud-based data repositories.

Responsibilities include:

Maintaining datasets within environments such as BigQuery, Snowflake, or similar warehouse platforms
Administering table structures, scheduled refreshes, and dataset updates
Preserving standardized naming conventions and data lineage documentation

Reporting Infrastructure
Although analytics teams interpret campaign performance, this role safeguards the systems that present the data.

Key responsibilities include:

Supporting Looker Studio dashboard infrastructure, ensuring data accuracy and operational stability
Monitoring dashboard refresh cycles to confirm correct data population
Diagnosing and resolving broken data connections
Implementing structured QA protocols to ensure reporting reliability

A strong sense of visual design awareness is valued when maintaining or supporting dashboard interfaces, ensuring that reporting environments remain intuitive and functional for end users.

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Required Experience

Candidates should possess hands-on exposure to marketing data infrastructure and multi-platform media analytics.

Preferred qualifications include:

2–4 years of experience in marketing data operations or marketing analytics engineering
Demonstrated experience managing multi-platform marketing datasets through ELT or ETL solutions such as Funnel.io or Supermetrics
Practical familiarity with cloud data warehouses such as BigQuery, Snowflake, or Amazon Redshift
Working knowledge of SQL and digital measurement frameworks used in client performance reporting