adminAstria Learning is hiring a Google Ads Expert for a full-time remote role within its marketing team. This is not a passive campaign management position for someone who simply launches ads and waits for results. The company is looking for a performance-driven paid media specialist who lives and breathes metrics — someone who thinks in ROAS, CPA, conversion rates, lead quality, and Quality Score, and treats every advertising dollar with the same care as personal capital.
If paid search is your discipline, not just another line on your résumé, this role offers the chance to take real ownership of growth at a global ed-tech company.
About the Job
The Google Ads Expert will lead Astria Learning’s paid search and paid media strategy across the full suite of Google platforms. This is a high-accountability, data-first role where success is measured by hard business outcomes, not vanity metrics.
You’ll have the autonomy to build, test, optimize, and scale campaigns that directly influence business growth. From awareness to conversion, you’ll shape the full funnel — with clear responsibility for performance and the freedom to iterate based on evidence.
What You’ll Own
In this role, you will take full responsibility for:
- Campaign Strategy: Designing and managing a full-funnel Google Ads strategy across all major campaign types.
- Performance Optimization: Making daily, data-driven decisions around bids, budgets, targeting, placements, and creatives.
- Conversion Intelligence: Owning the tracking ecosystem, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and conversion event integrity — because if it is not measured, it does not count.
- Growth Experimentation: Running structured A/B tests across creatives, audiences, bidding models, and landing pages to continuously compound performance gains.
Key Responsibilities
1) Campaign Planning & Execution
You will:
- Plan, create, launch, and manage Google Ads campaigns across:
- Search
- Display
- YouTube
- Performance Max
- Shopping
- Remarketing / Retargeting
- Develop campaign strategies aligned to specific business goals such as:
- Lead generation
- Brand awareness
- Sales growth
- Customer acquisition
- Conduct deep keyword research, competitor analysis, and audience targeting to sharpen campaign performance.
- Write and test compelling:
- Ad copy
- Headlines
- Descriptions
- Extensions
All designed to improve CTR and conversion rates.
2) Performance Optimization & Budget Management
You will be expected to:
- Monitor campaign performance daily and make proactive optimizations based entirely on data.
- Adjust:
- Bids
- Budgets
- Placements
- Targeting
- Creatives
- Manage advertising budgets with direct accountability for:
- ROAS
- CPA
- CPL
- Other agreed performance benchmarks
- Run structured A/B tests on:
- Ad creatives
- Landing pages
- Audience segments
- Bidding strategies
- Document learnings clearly and apply improvements systematically.
- Build and refine remarketing and retargeting campaigns to re-engage high-intent users.
- Identify and cut wasted spend by removing:
- Negative keyword gaps
- Weak placements
- Underperforming segments
3) Tracking, Analytics & Reporting
A major part of this role is technical performance visibility. You will:
- Set up, audit, and maintain conversion tracking across:
- Google Ads
- GA4
- Google Tag Manager
- Ensure all meaningful conversion events are measured accurately.
- Build and maintain performance dashboards that tell a clear business story, not just surface raw data.
- Produce regular reports with:
- Honest performance analysis
- Clear insights
- Prioritized action plans
- Conduct ongoing market and competitor analysis to uncover opportunities and stay ahead of trends.
4) Collaboration & Cross-Functional Work
You will also:
- Work closely with marketing, design, and content teams to brief campaign creatives and landing page requirements.
- Advise on:
- Landing page structure
- Conversion rate optimization (CRO)
- Post-click funnel improvements
- Stay current with:
- Google Ads product updates
- Algorithm changes
- New campaign features
- Platform shifts
And proactively bring recommendations to the team.
- Ensure campaigns comply with:
- Google Ads policies
- Brand standards
- Budget governance
What You Bring
Astria Learning is looking for someone who brings both hands-on execution skill and strong analytical judgment. Ideal candidates should have:
- A personal computer and reliable home office setup
- 3–5+ years of experience managing Google Ads campaigns with documented, measurable results
- Deep practical expertise across:
- Search
- Display
- YouTube
- Performance Max
- Shopping
- Strong proficiency in:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Full conversion tracking setup and maintenance
- Strong understanding of:
- Keyword research
- Audience targeting
- Quality Score
- Bidding strategies
- Proven ability to manage budgets and improve ROAS consistently over time
- A sharp analytical mindset that can translate data into actionable decisions
- Strong written communication skills for reporting and stakeholder updates
- Experience managing international or multi-market campaigns is a strong advantage
Tools & Platforms
The role may involve regular use of:
- Google Ads (all campaign types)
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center (for Shopping campaigns)
- Google Looker Studio (for reporting dashboards)
- Optmyzr, WordStream, or similar PPC optimization tools
- Unbounce, Instapage, or other landing page tools
- CRM platforms such as HubSpot, Salesforce, or similar
Nice to Have (Strong Differentiators)
These are not mandatory, but they can help you stand out:
- Google Ads Certifications in:
- Search
- Display
- Video
- Performance Max
- Measurement
- Experience with landing page optimization and CRO principles
- Familiarity with other paid media channels such as:
- Meta Ads
- LinkedIn Ads
- Experience running campaigns in:
- E-learning
- SaaS
- Education technology
- Basic understanding of programmatic advertising or DSPs
How to Apply?
If you are interested in this Job
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